Mikah Coffindaffer
I’m a motivated, passionate innovator and Research & Development Director with 15 years of experience in the CPG Sector. I have a broad range of experience that includes working on traditional big business (Head & Shoulders and Secret/Old Spice) to developing new brands and acquisitions (Each & Every and Native). I specialize in consumer research and cross-functional partnerships.
Procter & Gamble
Bridging the Gap Between Biotech Innovation and Consumer Acceptance
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The potential to revolutionize consumer products with biotechnology is inevitable. However, the path from lab innovation to widespread consumer adoption requires education and communication. This panel explores the critical gap between cutting-edge biotech developments and consumer acceptance, focusing on strategies to build trust, address concerns, and effectively communicate the benefits of bio-based products. In 2030, what will we say we spoke about in 2025?
