SynBioBeta Speaker
Sofia Elizondo
Co-founder, President & CCO
Brightseed
SynBioBeta 2025 - Session Speaker
Crossing the Chasm in FoodTech: From Innovation to Mainstream
In the fast-changing world of FoodTech, innovations like precision fermentation, plant-based alternatives, and biotechnologies have the potential to revolutionize the industry. However, challenges such as cultural acceptance, consumer skepticism, and economic scalability must be overcome for these innovations to achieve mainstream success. This session will explore the key factors required to bridge the gap from niche products to widespread adoption, including strategies for addressing consumer behavior, unit economics, and market scalability, paving the way for sustainable, scalable food solutions for the future.
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