Bruce Friedrich is founder and president of the Good Food Institute (GFI), a global network of nonprofit science think tanks with more than 240 full-time team members across affiliates in the U.S., India, Israel, Brazil, APAC, and Europe. GFI is accelerating the science of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment and promoting global health.Nature featured Bruce’s new book Meat as one of its five "best science picks,” and Publishers Weekly included Meat on its list of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking." Foreign Policy ran an excerpt from Meat, and it has been covered favorably by The Atlantic, Guardian, Financial Times, Washington Post, PBS News Hour, and more. The book has earned endorsements from Nobel Laureate in economics Michael Kremer; Nature Biotechnology deputy editor Kathryn Aschheim; primatologist Jane Goodall; former UNFCCC head Christiana Figueres; The Ministry for the Future author Kim Stanley Robinson, SpaceX board member Steve Jurvetson, and Center for Strategic and International Studies director of global food and water security Caitlin Welsh (who penned the foreword).