Maria Lence is the Founder and CEO of For Women’s Health, a platform dedicated to advancing women’s health by addressing the needs of both healthcare providers and the women they serve.Maria’s journey began with her personal experience navigating a complex and fragmented healthcare system. It took 5 years and consultations with 15 health providers to receive a correct diagnosis and treatment for a common hormonal imbalance—an experience that underscored a systemic issue, not a clinical one. This realization became the catalyst for applying her professional background in technology to drive meaningful change in women’s health.As an early employee in globally successful marketplaces like Booking.com, Expedia, TripAdvisor, Maria developed a deep expertise in leveraging technology to solve complex problems. She has a strong track record of growing businesses through consultative, data-driven strategies—building new revenue streams, launching business units, developing go-to-market strategies, and forging key partnerships.oblly