Karim Pichara
Karam Pichara is one of the founders and the CTO at NotCo. He is a former Computer Science professor at UC Chile. Before founding NotCo, his work was to develop Machine Learning algorithms that analyze Telescopes' databases to assist astronomers in discovering the Universe. In 2015, he created the first version of Giuseppe, the AI system that allows NotCo to create unprecedented plant-based products. Giuseppe has helped NotCo to launch groundbreaking plant-based products, such as the NotMilk, NotBurger, NotChicken, NotMayo, NotIceCream, and many others, across various countries at unprecedented speeds. NotCo is not alone in believing in Giuseppe's potential. Kraft Heinz has partnered up with NotCo to create their future plant-based portfolio. Also, NotCo is trusted by top investors (Series A->D) like Kaszek Ventures, Bezos Expedition, The Craftory, L-Catterton, and Future Positive and endorsed by celebrities like Roger Federer and Lewis Hamilton.Today, Karim is in charge of all the technology and Intellectual Property development at NotCo, a group formed by AI and Software Engineers, Research Chefs, and Food Scientists, all working together to push the boundaries of technology and science to enable the foods of the future.
NotCo
Crossing the Chasm in FoodTech: From Innovation to Mainstream
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In the fast-changing world of FoodTech, innovations like precision fermentation, plant-based alternatives, and biotechnologies have the potential to revolutionize the industry. However, challenges such as cultural acceptance, consumer skepticism, and economic scalability must be overcome for these innovations to achieve mainstream success. This session will explore the key factors required to bridge the gap from niche products to widespread adoption, including strategies for addressing consumer behavior, unit economics, and market scalability, paving the way for sustainable, scalable food solutions for the future.
